To make the process easier for you, I would like to recommend the following to you.
Know your customer. You need to determine who your customer is, and for what purpose is she buying a dress from you. Is she a Nigerian banker looking for a social dress for a corporate function, or is your shopper a budget conscious New York college student looking for a dress for an upcoming friend’s wedding?
You need to research the market so that you can ascertain what is more important to your customers, the price, designer, or having the latest style by a specific fashionable designer like Ann Taylor? Or maybe her dream is to emulate the dress style of a royal figure like Kate Middleton?
You might be surprised at how much your customers would be willing to pay for a dress that matches their needs, after all, while social occasions can be a great deal of fun, they are infrequent, so people will go out of their way to look good for them.
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