Wholesale Social Dress Fashion Tip #1 Market your wholesale social dresses based on celebrity fashion choices. If a well known celebrity has been seen wearing a Tahari dress, you should order that specific dress for your boutique, or a dress selection that is similar in style to it.
Wholesale Social Dress Fashion Tip #2 Fire up your customer's imagination by illustrating how your dress selection would be suitable for an upcoming political or social event. Show your customers pictures of past similar events and let them see that highly fashionable women are wearing similar dresses to what you stock.
Wholesale Social Dress Fashion Tip #3 Take a chance on your customers. Allow them to try out the dress after leaving you a small deposit. If they don't fall in love with the dress they can simply return it for a refund.
Wholesale Social Dress Fashion Tip #4 Rent out your more expensive dresses. For example, you might have a $1,000 BCBG dress which highly appeals to your clientele, but since it can only be worn once or twice a year, they might be reluctant to purchase it. But what if instead of selling the dress, you rented it out for $50 for the night? If you purchase the dress as a closeout from my New York clothing warehouse you can pay as little as $30 for it. Imagine how much you could make if you rented it out 10 times a year?
Wholesale Social Dress Fashion Tip #5 Organize a fashion show in your boutique showcasing your merchandise. You can find local models who can be willing to wear the dresses in exchange for receiving publicity at your events. This idea can also be used to receive free of charge the services of a student photographer. The models and the photographer will be able to build their portfolios while your customers will love to see the dresses being showcased by these talented individuals. You can invite the media to cover this event, giving your boutique local, and even national media exposure.
Wholesale Social Dress Fashion Tip #6 Donate dresses to a needy charity and then ask the non profit to publicize your gift. They will respect that you want to publicize your dress shop while contributing to a great cause.